NEW Innes added today!

We just added the latest goods from Innes’ spring collection.

The INNES brand represents an attitude that has always been inspired by its roots in music and the skateboarding lifestyle. All the collections focus on timeless silhouettes as well as some more daring contemporary themes.

We’re especially diggin’ the following goods from their collection:

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Stop by shop to pick up the gear!

New Sub_Urban Riot on SALE!

Hey S.A.W. Faces! We just stocked our shelves with new Sub_Urban Riot goods! You must stop by the shop to check them out.

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If you’re a fan of “It’s Always Sunny in Philadelphia”, you’ll be stoked to see Sub_Urban’s collection of classic Charlie Kelly tees on sale at the shop.

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View the full Sub_Urban Riot collection

Will you be our Valentine?..15% off your entire order!

hands heartWe’re definitely feeling the love today… Because we want our S.A.W. Faces to feel warm and fuzzy inside, we’ve decided to give you some extra special lovin’. This weekend only, enter ‘bemine’ as the coupon code when checking out and receive 15% off your entire order!

Happy Valentine’s Day!

Green Light for the 2009/2010 Mavericks Surf Contest

thumb.phpSurf’s up! A northwest swell is in full force this weekend. Two dozen of the top big- wave surfers in the world voted yesterday for the 7th Mavericks Surf Contest to take place this Saturday, February 13th at 8:00AM PST in Half Moon Bay, California. The legendary swells are expected to be huge. Forecasters predict waves with as much as a 50 foot face!

The surfers will be a half-mile off the coast, so it’s difficult to watch the competition from the nearest beach. If you’re in the area, the best place to soak up the vibe and to watch in awe and dread, will be at AT&T Park located in downtown San Francisco. Live satellite feed of the big-wave action will be shown on a 110′ x 31’ high definition screen above center field and HD flat panel screens throughout the Club Level. Tickets are $20 – $25, food and beverages will be available for purchase. For surf fans unable to attend, have no fear – these riders obviously don’t – live webcasts will be picture-4available on www.maverickssurf.com, www.ustream.tv and FLO TV™ enabled mobile handsets.

Mavericks has postponed the contest two years in a row due to the lack of enormous waves.  So the stakes are high for these adrenaline junkies. The prize is $150,000 – the highest ever! It’s going to be big, choppy and quite possibly, a little scary. We wish those who dare good luck!

 

 

Modern Collective – Good Morning Wedge

Modern Collective is a surf movie that follows 6 surfers on a voyage to alter one’s perception of modern day surfing. They choose to ignore perfect point breaks in favor of high performance chunky onshore wedges, giving you a candid look at what a session is really like. Starring Jordy Smith, Dion Agius, Dane Reynolds, Mitch Coleborn, Yadin Nicol, and Dusty Payne. Directed by Kai Neville. This movie was released in November 2009.

Here is an exclusive look at raw footage not seen in the movie curiosity of Surfing Magazine. Watch the guys spend their morning surfing a nasty wedge.

S.A.W is along for the ride

Nikita Chikita’s Ana Rumiha gives us her point of view as she’s tearing it up on the course. We wish we could join her on her runs instead of hanging in the office. Get it, girl!

Who says S.A.W. doesn’t read?

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Hey S.A.W. Faces! Check out Elwood’s Kenny Anderson on the cover of February 2010 issue of Skateboarder and Sabre Vision’s “Nuevo” glasses featured in Feb/March 2010 issue of Foam Magazine.

Don’t forget to stop by the shop. We have killer deals – no, steals – going on right now! If you follow us on Twitter or Facebook, you’ll receive extra discounts…

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Surfing + Food = Surf Food: The Ultimate Surfers Cookbook

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Surfing and Food – the two best things around!

Nava Young serves up both in her new book “Surf Food: The Ultimate Surfers Cookbook," a collection of 50 irresistibly tasty recipes from surfing icons both young and old. Check out the lineup– Kelly Slater, Linda Benson, Mark Richards, Rob Machado, Stephanie Gilmore and many more.  Each mouthwatering recipe is accompanied by a biography on the contributing surfer and incredible photographs. The book retails for $39.95 and you can purchase it directly from www.surffood.net.

Young, an Australian goofy footed longboarder, il_0201ad6d461898fa54b117f46cc3e038s dripping with talent – surfer, model, writer and musician. To top it off, her father is four time surfing World Champion Nat Young. The 25-year-old is definitely surfing on the pipeline to success.

“Surf Food” is a must have – trust us, your tummy will thank you.

 

ERGO’s New Designer

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Congratulations are in order for the newest member to join ERGO’s design team as Design Director, Kyle Holmes.

Holmes is an industry veteran, designing for well-established brands including: Volcom, Billabong and Rusty. He has already begun designing a new denim collection focusing on the best quality and fit.

We can’t wait to stock S.A.W’s shelves with the latest goods from Kyle!

‘Strange Days’ Gallery Showing Tonight in San Diego

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Subtext Gallery and Design Bookstore will be kicking off their new season tonight with a show called ‘Strange Days’ featuring artwork by three talented Los Angeles-based artists Ken Garduno, Tom Haubrick and Eric Davison.

Each artist has a particular style,  but shares a common unconventional way of capturing out of the ordinary characters and their unusual situations that explore death, sex, seclusion and imagination, making this an oddly charming show you just can’t miss!

Opening Reception with the Artists is tonight from 6-10pm, and you’ll want to check out the country/folk sounds of John Meeks  performing at 9pm in the courtyard.

WHEN
Opening Reception: Friday, January 15, 2010
6:00 PM – 10:00 PM

Strange Days Gallery: January 15th – February 21st 
Hours: Monday – Saturday by appointment

WHERE
Subtext Gallery
2479 Kettner Blvd.
San Diego, CA 92101